Case
From Design to Deal: The Transformation of Newsec Maps
Product Design
Design System
Product Strategy
Newsec Maps was a platform built by Newsec to help real estate teams manage and visualize property data. We joined as design partners to modernize the product, redesign the UI, and introduce new collaborative features. Over 16 months, the platform evolved into a modern PropTech tool, and was eventually acquired by Placepoint.
PropTech
Industry
Duration
Result
Parent Company
Challenge
Turning Business Software into a Modern Experience
When we joined the project, Newsec Maps already showed strong potential, but its interface reflected an earlier stage of its evolution, with a dated design and some usability challenges. Our task was to modernize the platform thoughtfully, preserving the workflows users depended on while introducing a cleaner, more intuitive experience.
At the same time, the team had big ideas for new features; Things that would make the product more collaborative, visual, and valuable for brokers, property managers, and sales teams. We helped make those ideas real.
Frede Fardal
CEO, Newsec Maps
Process
A Deeply Collaborative Redesign
We worked closely with the Newsec Maps team across product, design, and engineering. Together, we reimagined the platform’s interface, simplified the user experience, and added a layer of clarity and polish that had been missing.
We didn’t just deliver mockups. We facilitated key UX decisions and helped define how the platform should feel to use; More like a modern SaaS product than a dry internal tool. The result was a cleaner, more interactive, and ultimately more useful product for teams across the property industry.
Results
Positioning for Acquisition
After 16 months of continuous design work, Newsec Maps had evolved into a modern PropTech platform, complete with a fresh design system, powerful new features, and a user experience that reflected the needs of its audience.
The transformation paid off. In 2025, Placepoint, a leading PropTech company in the Nordics, acquired the platform and integrated it into their own ecosystem. We’re proud to have played a role in turning Newsec Maps into a product worth acquiring.
Respected product leaders count on us to design, deliver, and drive impact.
