We're excited to welcome Bertil Boisen as Lead Designer.

Bertil has led design in-house at leading tech companies and worked closely with product teams as a consultant. He brings strong product judgment and the ability to turn complex systems into clear, usable experiences.

He also has deep expertise in crypto and Web3.

Welcome to the team, Bertil.

Today we’re launching New Arc 2.0. A refreshed brand and a new website that better reflect how we work today. Embedded, senior-led, and focused on building products that create real momentum. Same approach, clearer expression. Welcome to the next chapter.

What is going to work:
Care deeply about details.
Say no to feature request.
Stay true to your vision.
If in doubt, subtract.
Launch less, better.

Today, Coachway launched. We’ve been working closely with the team for the last 6 months, shaping the brand, designing the product, and building the platform from the ground up. It’s a true 0→1 journey, moving fast and setting a strong foundation from the start. Proud to see it live, and this is just the beginning.

Placepoint is now part of the New Arc collaboration. Following their acquisition of Newsec Maps, we’re teaming up to help unify products across platforms. The work centers on building a shared design system and creating a coherent product experience that can scale across teams and markets.

Big news from Formalize today. The team has raised €30M to continue scaling the platform. We’ve worked closely with Formalize since they were a team of 10, helping design and ship the products that power their business today. It’s exciting to see the momentum continue.

This one started with a bold ambition. Zaedo, founder of Superb, reached out with a clear goal: build the best POS in the world. Once we understood the vision, it clicked immediately. We’re now working together, bringing our experience in POS and fintech systems into the mix. Let’s build something great.

GoWish is loved by millions, and there’s more ahead. We’re now working with the team to help evolve the brand, sharpen the product experience, and support what comes next as the platform continues to grow. A strong product, a clear direction, and plenty of momentum.

Back to work with GN Hearing. This time, the focus is a critical redesign of core screens in their professional fitting software. It’s a dense, expert tool used daily by audiologists, where clarity matters more than ever. We’re diving straight into simplifying interfaces and supporting real-world workflows.

ScoutUs is building a platform that connects athletes, coaches, and brands, and they’re moving fast. We’re helping shape the product experience across onboarding, communication, and complex backend flows. Big ambition, a strong team, and a product with a lot of potential.