Newsec Maps
From Design to Deal:
The Transformation of Newsec Maps
challenge
Turning Business Software into a Modern Experience
Turning Business Software into a Modern Experience
When we joined the project, Newsec Maps already showed strong potential, but its interface reflected an earlier stage of its evolution, with a dated design and some usability challenges. Our task was to modernize the platform thoughtfully, preserving the workflows users depended on while introducing a cleaner, more intuitive experience.
At the same time, the team had big ideas for new features; Things that would make the product more collaborative, visual, and valuable for brokers, property managers, and sales teams. We helped make those ideas real.
When we joined the project, Newsec Maps already showed strong potential, but its interface reflected an earlier stage of its evolution, with a dated design and some usability challenges. Our task was to modernize the platform thoughtfully, preserving the workflows users depended on while introducing a cleaner, more intuitive experience.
At the same time, the team had big ideas for new features; Things that would make the product more collaborative, visual, and valuable for brokers, property managers, and sales teams. We helped make those ideas real.
Process
A Deeply Collaborative Redesign
A Deeply Collaborative Redesign
We worked closely with the Newsec Maps team across product, design, and engineering. Together, we reimagined the platform’s interface, simplified the user experience, and added a layer of clarity and polish that had been missing.
We didn’t just deliver mockups. We facilitated key UX decisions and helped define how the platform should feel to use; More like a modern SaaS product than a dry internal tool. The result was a cleaner, more interactive, and ultimately more useful product for teams across the property industry.
We worked closely with the Newsec Maps team across product, design, and engineering. Together, we reimagined the platform’s interface, simplified the user experience, and added a layer of clarity and polish that had been missing.
We didn’t just deliver mockups. We facilitated key UX decisions and helped define how the platform should feel to use; More like a modern SaaS product than a dry internal tool. The result was a cleaner, more interactive, and ultimately more useful product for teams across the property industry.
"Thank you for directing our product design over the past year. You have been crucial!"
"Thank you for directing our product design over the past year. You have been crucial!"
Frede Fardal
CEO, Newsec Maps
Results
Positioning for Acquisition
Positioning for Acquisition
After 16 months of continuous design work, Newsec Maps had evolved into a modern PropTech platform, complete with a fresh design system, powerful new features, and a user experience that reflected the needs of its audience. The transformation paid off. In 2025, Placepoint, a leading PropTech company in the Nordics, acquired the platform and integrated it into their own ecosystem. We’re proud to have played a role in turning Newsec Maps into a product worth acquiring.
After 16 months of continuous design work, Newsec Maps had evolved into a modern PropTech platform, complete with a fresh design system, powerful new features, and a user experience that reflected the needs of its audience. The transformation paid off. In 2025, Placepoint, a leading PropTech company in the Nordics, acquired the platform and integrated it into their own ecosystem. We’re proud to have played a role in turning Newsec Maps into a product worth acquiring.
Company description
Newsec Maps was a platform built by Newsec to help real estate teams manage and visualize property data. We joined as design partners to modernize the product, redesign the UI, and introduce new collaborative features. Over 16 months, the platform evolved into a modern PropTech tool, and was eventually acquired by Placepoint.
Industry
Proptech
Contact person
Frede Fardal
Duration
16 months
Website
newsecmaps.com
Work
Product design Design system Strategy
View project details
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Company description
Newsec Maps was a platform built by Newsec to help real estate teams manage and visualize property data. We joined as design partners to modernize the product, redesign the UI, and introduce new collaborative features. Over 16 months, the platform evolved into a modern PropTech tool, and was eventually acquired by Placepoint.
Industry
Proptech
Contact person
Frede Fardal
Duration
16 months
Website
newsecmaps.com
Work
Product design Design system Strategy
View project details
Hide project details
Company description
Newsec Maps was a platform built by Newsec to help real estate teams manage and visualize property data. We joined as design partners to modernize the product, redesign the UI, and introduce new collaborative features. Over 16 months, the platform evolved into a modern PropTech tool, and was eventually acquired by Placepoint.
Industry
Proptech
Contact person
Frede Fardal
Duration
16 months
Website
newsecmaps.com
Work
Product design Design system Strategy
View project details
Hide project details
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New Arc is open for business, talks and coffee Monday-Friday.
Currently we’re Online
Aarhus
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8230, Åbyhøj
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New Arc is open for business, talks and coffee Monday-Friday.
Currently we’re Online
Aarhus
Ved Lunden 4,
8230, Åbyhøj
Odense
Kochsgade 31 C, 2.
5000, Odense C
New Arc is open for business, talks and coffee Monday-Friday.
Currently we’re Online
Aarhus
Ved Lunden 4,
8230, Åbyhøj
Odense
Kochsgade 31 C, 2.
5000, Odense C