Use case

Happier users

Products that feel good to use

get used more. We design intuitive experiences

that make products easier to use.

+47

Average NPS increase after redesign

-52%

Reduction in support tickets

3.2x

Improvement in task completion rate

+60%

Increase in daily active usage

the problem

Friction is the silent killer of great products

Friction is the silent killer of great products

Most products don't fail because of missing features. They fail because the features they have are hard to find, confusing to use, or frustrating to learn. Every moment of hesitation is a chance for users to leave.

Most products don't fail because of missing features. They fail because the features they have are hard to find, confusing to use, or frustrating to learn. Every moment of hesitation is a chance for users to leave.

Friction kills engagement

Users don't write bug reports about confusing navigation or clunky workflows.

No product clarity

Powerful features mean nothing if people can't find them.

Inconsistency erodes trust

When every screen looks different, users can never build confidence.

First impressions aren't enough

Onboarding can be polished, but what about day 30? Day 90?

how we approach it

We focus on the small things that compound

We focus on the small things that compound

Most products don't fail because of missing features. They fail because the features they have are hard to find, confusing to use, or frustrating to learn. Every moment of hesitation is a chance for users to leave.

Most products don't fail because of missing features. They fail because the features they have are hard to find, confusing to use, or frustrating to learn. Every moment of hesitation is a chance for users to leave.

Audit and map

We start by mapping real user journeys to find where people get stuck, confused, or frustrated. Not assumptions or personas, but actual behavior patterns drawn from analytics, session recordings, and direct conversations with users.

Simplify flows

We restructure information architecture and task flows so users can accomplish their goals with fewer steps and less cognitive load. Every screen earns its place. Every interaction should feel like progress, not process.

Build consistency

We create or refine design systems that give your product a coherent visual language: consistent patterns, predictable behaviors, and a clear hierarchy that helps users build confidence as they navigate. Trust is built through familiarity.

Add feedback

Good products communicate. We design micro-interactions, loading states, confirmations, and transitions that let users know what's happening, what just happened, and what comes next. Silence breeds uncertainty.

Test and measure

We validate every change against real outcomes: task completion rates, time-on-task, user satisfaction scores, and support ticket volume. Design decisions should be measurable, not just aesthetically justified.

what you get

Everything you

need to go from idea

to launched product

We're plug and play. You'll gain a world-class design team overnight.

Product design

Product design

Design systems

Design systems

Brand identity

Brand identity

Website

Website

Prototyping

Prototyping

User flows

User flows

Visual identity

Visual identity

Interactions

Interactions

Components

Components

Marketing assets

Marketing assets

"From idea to execution, New Arc made the entire product feel seamless and real."

Jonah Nehorayan

CMO, ScoutUs

what changes

Users who stay, explore, and recommend

Users who stay, explore, and recommend

01

Higher engagement and retention

When products feel easy and intuitive, people use them more often

02

More features discovered and adopted

Simplifying complexity means making features findable, not removing them.

03

Lower your support costs significantly

Clear, predictable products generate far fewer support tickets.

04

Stronger word-of-mouth growth

People recommend products that make them feel competent, not frustrated.

05

A scalable design foundation

Design systems and consistent patterns don't just improve today's experience.

Get in touch

Let's make
something good

New idea, existing product, or somewhere in between — we're always up for a good conversation.

Reach out

Reach out

Better Preloader

Set up the component by connecting frame to the component or by adding content to the component properties.

New Arc is open for business, talks and coffee Monday-Friday.

Currently we’re Online

Aarhus

Ved Lunden 4,
8230, Åbyhøj

Odense

Kochsgade 31 C, 2.
5000, Odense C

New Arc is open for business, talks and coffee Monday-Friday.

Currently we’re Online

Aarhus

Ved Lunden 4,
8230, Åbyhøj

Odense

Kochsgade 31 C, 2.
5000, Odense C

New Arc is open for business, talks and coffee Monday-Friday.

Currently we’re Online

Aarhus

Ved Lunden 4,
8230, Åbyhøj

Odense

Kochsgade 31 C, 2.
5000, Odense C